What’s in a Name? Persuasion and the Puzzle of Poor Richard
  
 
  
    
      
        By
				
						Elizabeth Kosmetatou
				
				
	        Elizabeth Kosmetatou, Ph.D., is a member of the Department of Classical Studies of the Faculty of Letters of the Catholic University of Leuven (Belgium). She is also a Fellow of the Flemish Fund for Scientific Research.